HeyJaredAesthetic Intelligence
Former LVMH USA Chair and pioneer of the Business of Aesthetics, Pauline Brown, shows how to harness the one (and only) human advantage to build brands that stand out, businesses that last, and, above all, lives that inspire.
- Indexed issues, last 90 days
- 6
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- Sep 16, 2026
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- Jul 7, 2026
Latest issues
MasterClass 07: Aesthetic Trendspotting (opens the original)
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In our last MasterClass, we focused on exercising your aesthetic muscles: becoming more attuned to your environment, making sense of sensory stimuli, curating experiences more holistically and artfully, and articulating your vision with greater precision and conviction.In today’s MasterClass, we’re putting those muscles to work by focusing on Aesthetic Trendspotting: how to recognize meaningful shifts in culture, understand the forces driving them and
The Visionary Eye (opens the original)
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Where do original ideas come from? And do humans still have an edge over machines when it comes to generating them?My recent conversation with furniture designer Diane LeCornu convinced me that, yes, we do. Especially if we happen to fall within the archetype I call the Visionary.The Visionary is one of 32 Aesthetic Archetypes I’ve identified as part of my ongoi
The Art of Becoming, the Courage to Stop. (opens the original)
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If you’ve read my Substacks lately, you’ll know that I’ve become somewhat obsessed with the concept of Aesthetic Archetypes.It began with a simple question: Is there any accounting for taste?That question led to others: Is there such a thing as good taste and bad? Why do people’s personal tastes vary so dramatically? Even people who were born to the same parents, who grew up in the same households, and who inhabit the same w
MasterClass 06: Exercising Your Aesthetic Muscles (opens the original)
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The Alchemist At Work (opens the original)
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What do the Catalan architect Antoni Gaudí, New Zealand filmmaker Jane Campion, Colombian writer Gabriel García Márquez, and Belgian fashion designer Dries Van Noten have in common? They were born in different eras and countries, raised in different cultures, and worked in entirely different creative disciplines. Yet they expressed their aesthetic sensibilities in re
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