HeyJaredAEC Marketeer
This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 9, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 15, 2026
Latest episodes
Episode 150: Digital Pre-Positioning for the Must-Wins with Ivan Adriel (opens the original)
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"In my view, frequency beats duration", says Ivan during our conversation about how digital marketing is changing the landscape of pre-positioning for that must-win pursuit and positioning overall for AEC firms. From defining and targeting your audience, to bringing in pieces of content your team already has on hand, Ivan understands that projects are awarded not just by cost but by the people doing the work and the proof of where you've done it before. This conversation is a great one if you wa
Episode 149: How AEC Firms Win Online with Daniela Furtado (opens the original)
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In this episode I'm joined by digital marketing consultant Daniela Furtado, founder of Findable Digital Marketing, to discuss how AEC firms can get discovered online. We cover the shift from traditional SEO to "GEO" (generative engine optimization) for AI tools like ChatGPT and Claude. We also chat about cross-border marketing strategy, budget prioritization, and go off a slight little tangent about MySpace's potential relaunch and whether AEC firms have any place on it. About Daniela Daniela Fu
Episode 148: Brand Strategy for AEC with Thomas Murphy (opens the original)
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In this episode Thomas and I clarify the differences between marketing and branding and talk about ways that AEC firms can use their brand and a brand strategy to differentiate themselves. We draw on best practices from B2C and B2B to brainstorm what a blue ocean strategy could look like for an AEC firm and what success looks like for a strong AEC brand. About Tom: Tom is a professor of practice, teaching Sustainability Marketing and Branding. He also advises global cities, institutions, and cor
Episode 147: Leadership Lessons from the NFL with Matt Singletary (opens the original)
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On this episode, Matt Singletary and I reflect on lessons from the field on leadership, team dynamics, and common misconceptions that apply surprisingly well to AEC. We talk about football, Matt's own journey to leadership, and the crossover between the NFL and AEC. About Matt: Matt Singletary is a keynote speaker, former professional athlete, and the founder of BECOME/ER — a leadership and identity platform built for people who feel like they've never been enough. After his playing career, Matt
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