Advertising Specialty Institute
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America.
- Indexed episodes, last 90 days
- 21
- Latest publication
- Sep 10, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
Promo Insiders: The Importance of Human Connection in the Age of AI (opens the original)
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Dr. Ryan Sauers, president and founder of Sauers Consulting Strategies, shares best practices for leveraging the power of AI in sales while maintaining an impactful personal touch.
Promo Insiders: Josh Militello on Leading PCNA Into Its Next Chapter (opens the original)
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The new CEO (who’s also new to promo) joined Michele Bell, ASI’s senior vice president of Editorial, Education & Global Alliances, to discuss opportunities he plans to pursue at the Counselor Top 40 supplier and what success will look like over the next three years.
More Than a Supplier: How To Build Better Branded Gift Solutions Together (opens the original)
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It’s hard to believe it, but the holidays are already right around the corner. Now’s the time to make sure you know how to deliver memorable and successful gifts and incentives for your clients’ end-of-year needs. But don’t worry, you’re not in it alone. Today, we’re joined by Lizz Riedy, content marketing specialist at STAHLS' (asi/88984), who’s sharing everything you need to know to help your clients create emotional connections and lasting impressions with their holiday gifts, but without the
Branding Together: Why Attending In-Person Industry Events Is Key (opens the original)
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With PRINTING United Expo around the corner, Cassie Green and Theresa Hegel discuss the value of attending trade shows and conferences in the digital age.
Convergence Corner: Katie Grimes Delivers Custom-Made Magic (opens the original)
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The account executive from MadeToOrder walks through a custom order that required a bit of imagination.
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