HeyJaredAdtech Unfiltered
An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.
- Indexed episodes, last 90 days
- 1
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- Aug 31, 2026
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- Aug 31, 2026
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Diving into DOOH Advertising (with Ian Dallimore) (opens the original)
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After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year. In this episode, Ian Dallimore, VP of Digital Growth and GM of Programmatic at Lamar Advertising , joins host Noor Naseer to discuss what digital and programmatic buyers should know about this channel, from misconceptions to big opportunities.
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