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AdTech AdTalk

Buy Side Meets Sell Side.Live Q&A with CEOs telling the truth about where Ad Tech is headed.

Podcast · By Adam and Gareth · American English · Official site

Indexed episodes, last 90 days
9
Latest publication
Sep 18, 2026
Audience
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Earliest in this view
Jul 10, 2026

Latest episodes

  1. Episode · Sep 18, 2026

    The Remedies Episode (opens the original)

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    Adam Heimlich and Gareth Glaser tackle the unsealing of the government's 108-page Google ad tech antitrust remedies document. Adam and Gareth break down the core structural issue in digital publishing: why every major website is forced to maintain two separate demand setups—Google Ad Manager (GAM) for Google demand and Prebid/TAM for everything else—rather than running a single unified auction. Gareth explains that if AdX and AdWords are forced to bid into Prebid on equal terms, up to 80% of pub

  2. Episode · Sep 11, 2026

    Consolidation & Aggression (opens the original)

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    On the 25th anniversary of 9/11, Adam Heimlich and Gareth Glaser open with personal reflections on the anxiety of "Anthrax Night" in New York City before pivoting into a fiery breakdown of the latest ad tech shake-ups. Gareth kicks off the sell-side conversation by breaking down why "buying traffic" is finally shedding its MFA stigma. He explains how smart publishers are utilizing paid marketing for "user exfiltration"—extracting users from walled gardens like Facebook to build direct audience r

  3. Episode · Sep 4, 2026

    They Didn't Win Sh_t (opens the original)

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    Adam Heimlich and Gareth Glaser return for an action-packed episode following a chaotic 36 hours of breaking ad tech news. Adam kicks off the show by calling out Hightouch's recent case study against LiveRamp, explaining why claiming higher match rates than Google for CRM email uploads is fundamentally flawed and missing LiveRamp's true purpose as a modular identity translation layer. The hosts also examine Publicis' acquisition of LiveRamp alongside Epsilon and Conversant, building a fully inte

  4. Episode · Aug 21, 2026

    Rock Bottom = Good News (opens the original)

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    Fresh off vacation, Adam Heimlich and Gareth Glaser return for an unfiltered look at digital advertising’s shifting landscape. The show opens with an honest discussion on leadership friction, founder existential dread, and the contrasting "publisher dread" currently gripping the open web. Gareth likens the current state of digital publishing to being stuck on a 150-year-old sinking ocean liner, exploring how publishers are navigating traffic declines, Google AI Overviews, and the transition towa

  5. Episode · Aug 14, 2026

    In Defense of Defensibility (opens the original)

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    Fresh off a vacation in Fire Island, Adam Heimlich joins Gareth Glaser for an episode that balances hilarious observations on human status-seeking—complete with a story about Brooklyn zoo-goers misunderstanding baboon mating habits—with deep strategic analysis on the future of ad tech defensibility. The hosts open by examining what happens to the internet as Google Search's dominance wanes, predicting how publishers will pivot toward "orthogonal" content (highly uncorrelated, novel, or real-worl

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