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Newsletter · By Alvin Ding · Official site

Indexed issues, last 90 days
10
Latest publication
Sep 30, 2026
Audience
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Earliest in this view
Aug 18, 2026

Latest issues

  1. Issue · Sep 30, 2026

    Date night is one of my ten AI systems (opens the original)

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    I’ve always been horrible at planning dates. My poor wife.The fix, when I finally admitted it, was not becoming a better planner. It was a Friday evening cron job. It researches what we should do that weekend against my actual interests: running, museums, culture, shows. Within 20 minutes of driving for a weeknight, within 100 miles for a weekend trip. A menu shows up every Friday. It melted away the friction of discovery, which was kind of the real problem the whole time. I was never unwilling

  2. Issue · Sep 23, 2026

    My fees priced hours. AI is deleting the hours (opens the original)

    Excerpt · Critical tone

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    Every fee I’ve ever charged in this business was, underneath, a price on hours. A percentage of ad spend is a rough proxy for how much labor a bigger account needs. A retainer is a bundle of recurring hours with a bow on it. Even the project fees were hour estimates wearing a fixed number. I don’t think I ever said that out loud to a client, but that’s what the math was.Then I started building systems, and I watched the hours disappear.The weekly reporting that used to eat a Monday drafts itself

  3. Issue · Sep 21, 2026

    The 2028 org chart has software on it (opens the original)

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    This one’s more of a musing than a report. I’ve spent the last couple of months building systems into every corner of how we run the agency, and somewhere in there I started sketching what the org chart actually looks like in two years if this keeps working.The short version: I think the chart splits into people who hold judgment and systems that do volume. And the part that sounds kind of strange until you run it… the systems end up on the chart. Named, owned, sitting under a person the way a j

  4. Issue · Sep 21, 2026

    I stopped asking my channel manager and started asking the bot (opens the original)

    Excerpt · Critical tone

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    For a week now when I ping my team to check in on a client account, my first message hasn’t gone to the person who runs it. It’s gone to the bot.We have internal slack channels for each of our client accounts. When something moved… spend drifting, a campaign quietly stalling, a number that didn’t look right… my first message used to go to the person who runs it. What’s happening, what do we do next. Now I ask the bot in the same channel, and it pulls the live account before it answers. What come

  5. Issue · Sep 16, 2026

    I worked alone for six years. On purpose (opens the original)

    Excerpt · Neutral tone

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    For the last six years I’ve worked alone in my apartment.By design, to be clear. I wanted a free and open calendar and I built exactly that… most weeks I have something like two meetings. Everything else is self-directed. And it wasn’t some sad hermit situation either. I was digital nomading through a chunk of it, living life, two months in Hawaii at one point. The setup delivered basically everything it promised.AI made the setup even more efficient, which I’m realizing was kind of the trap. My

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