HeyJaredAd-verse Reactions by Omar Oakes
Most industry coverage reads like a press release in disguise. Ad-verse Reactions analyses media and advertising, focusing on the gap between what the industry says and what it actually does.
- Indexed issues, last 90 days
- 6
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 14, 2026
Latest issues
Netflix: heavy is the head that sells the ads (opens the original)
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<img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!M-jK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa3d063be-880c-4055-825f-68534f6ff27a_4032x2268.h
Strategy was never in short supply. Courage was. (opens the original)
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Avoiding hard work, it turns out, isn’t a character flaw. It’s a survival strategy.It’s because our brains have evolved over millions of years to conserve energy, which helps keep
Ad agency pitch theatre: not a sport, but a beauty contest (opens the original)
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Subscribe nowMarkets are crazy.Don’t take my word for it. Ninety years ago, in John Maynard Keynes’ highly influential General Theory of Employment, Interest and Money, the great man made the unsettling (but nevertheless accurate) judgment that markets are irrational, flawed, and strange.Keynes thought markets used to be more honest. In the early 20th century, when a handful of people owned most of a company’s shares, they knew roughly what it was worth. But as owner
What Sony found when it stopped trusting WPP (opens the original)
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Subscribe nowWPP may no longer be a member of the FTSE100 after its market value dropped by 87% (£24bn in 2017 to just £3.1bn at the end of 2025), but there was a major silver lining for the company to promote a few weeks later.Its advertiser clients were happier! WPP’s most recent <a href="https://cdn.wpp.com/raw/upload/v1778673483/wpp/project/wpp/files/investors/2026/
Netflix: not becoming YouTube, but definitely YouTube-ish (opens the original)
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The rate at which things can change in media and advertising these days is staggering.Just seven months ago, Netflix told the world it was buying one of the world’s biggest media companies, Warner Bros. Discovery, for $83bn. Then, co-CEO Greg Peters justified the acquisition this way: “With our global reach and proven business model, we can introduce a broader audience to the worlds they create – giving our members more options, attracting more fans to our best-in-class streaming service, streng
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