HeyJaredAd-venturous
We see more ads in our day-to-day lives than ever before and yet most of them… kind of suck. What happened to the days of adventurous marketing?
- Indexed episodes, last 90 days
- 2
- Latest publication
- Jul 16, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
Ep 63: How to Build a Creative Strategy That Actually Works (Part 3) (opens the original)
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What does a creative strategist actually do? In Part 3 of this series, Aves breaks down the framework she uses to build creative strategy for ecommerce brands, from the first round of research through to creating content that people actually want to watch. The episode explores why most strategy documents never turn into better creative, how to build systems instead of static plans, and why the best creative strategies make execution easier, not more complicated. You'll learn: Why creative strate
Ep 62: How to Build a Brand AI Recommends (Part 2) (opens the original)
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If AI is becoming part of the buying journey, how should brands actually prepare? In Part 2 of this series, Aves moves from theory to execution, breaking down the research process behind building a brand that's positioned for both human buyers and AI recommendations. The episode covers how to identify market white space, analyze competitors, build stronger personas, and create messaging that supports both brand storytelling and long-term brand reinforcement. You'll learn: • Why competitor resear
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