HeyJaredAd-justing Your Strategy: Mastering the Art of Profitable Business Growth with Sourav Ghosh
Are you tired of your ads not working? Are you struggling to drive growth for your business? Then "Ad-justing Your Strategy" with Sourav Ghosh is the podcast for you.
- Indexed episodes, last 90 days
- 4
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- Jul 31, 2026
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- Earliest in this view
- Jul 13, 2026
Latest episodes
Spending $1M+/Month on Ads but Blended Efficiency Keeps Sliding? The DTC Brand-Building Trap at Scale (opens the original)
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Spending $1M+ a month on ads and your blended efficiency keeps drifting the wrong way? At real, sustained scale, the easy answers (rising ad costs, a saturated auction) are usually the cover story. The real issue is almost always that the brand underneath the ads was never built to carry the load. Spend that much for that long and a large share of revenue should be arriving with no new ad dollars behind it: repeat buyers, referrals and word of mouth, branded search, and adstock from prospects wh
Spending $30K+/Month on Meta & TikTok Ads? Fix This #1 Social Commerce Loophole (UGC Creator Flywheel) (opens the original)
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If your Shopify brand spends $30K+ a month on Meta and TikTok ads, one social commerce loophole is quietly capping your return: you do not own a system for creator and customer content. Your customers and past creators are already posting about your products. Most brands never capture it, so they keep renting attention instead of compounding it. In this episode I break down the UGC and creator flywheel the fastest growing DTC brands already run, why it lifts your ad efficiency now, and how it bu
Shopify brand below $1M Annual Revenue? Audit Meta Ads setup in less than 3 minutes using this 10 Step Checklist (opens the original)
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99% of Shopify brands under $1M a year are not stuck by the product. They are stuck by how they run their ads. Run this audit on your account. 👇 🎯 Fix the goal first The goal is not a better ROAS. It is more net sales and more Contribution Profit dollars in the bank. Judge everything against three numbers: Revenue, Contribution Profit, and Cash. 📈 Watch the account, not just single ads Zoom out to account level and read it month over month. Is total revenue and profit growing? Single ad wins mea
eCommerce founders doing this in July win big in BFCM (opens the original)
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This mid-year review helps you make the right decisions and get the most out of the rest of the year. Thousands of brands with real potential keep making the same moves year after year, stuck in the same loop, never stopping to ask why revenue and profit aren't moving. This review breaks that cycle. Once you know exactly how this year's revenue and profit compare to last year's, you know where to put your time, money, and attention for the rest of the year. Most founders with solid products are
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