HeyJaredAd calls from the Edge
Essays and short takes on advertising, media, and technology — with an eye on what's coming before the industry knows what to call it.
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- Sep 23, 2026
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- Sep 23, 2026
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Welcome to the Confidant Economy (opens the original)
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A few weeks ago I had an idea for this issue (a good one, the kind I was sure I’d remember) … and then, of course … I couldn’t find it. It wasn’t in the chat where I thought I’d left it. Or in the next one over. Or even in the project beside that. It had evaporated the way some of the best ideas do, except it hadn’t: it was sitting in a conversation that Claude (you know … my homie) had quietly kept for me, just filed under a different project than I’d remembered. My AI (platform? tool? thought
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