HeyJaredAd Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making…
- Indexed episodes, last 90 days
- 7
- Latest publication
- Aug 19, 2026
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- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
This packaging switch tripled sales velocity, with Saint James Co-Founder (opens the original)
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Saint James Tea Co-Founder and CEO Brad Neumann says a single packaging switch—from cardboard cartons to resealable aluminum bottles—nearly tripled the three-year-old, better-for-you iced tea brand's sales velocity overnight. The bigger signal: Saint James sits in less than 17% of possible retail doors, yet has ranked as the country's fastest-growing iced tea brand in every four-week SPINS reporting period for almost two years. Why the switch worked: it solved a consumer complaint (the old packa
Why marketers chase active demand and miss the passive majority, with Indeed's CMO (opens the original)
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Most marketing budgets are built to capture demand—people already searching—but Indeed CMO James Whitemore says that's leaving future demand on the table. He explains why Indeed is shifting spend beyond traditional demand capture toward passive and future job seekers, using culture, fandom and brand-building campaigns like "Jobs Need People" to do it. Whitemore also breaks down how Indeed balances that brand investment with performance marketing, including the blackout and holdout tests it runs
Turning consumer signals into campaigns that work, with Kayak's senior VP of brand marketing (opens the original)
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An idea isn't a strategy. Kayak's marketing team gets plenty of raw material—search behavior, trending topics, notions floating around a meeting room—but treats none of it as ready for creative until research confirms it's real. That process turned a theory about group travel into "Bookboards": 84% of travelers have watched a group trip stall in the chat, and 90% blame one friend who won't commit. The travel brand's senior VP of global brand marketing Carolina Montenegro walks through how Kayak
Meet the Calvin Klein CMO using 'entertainment mentality' to turn culturally resonant campaigns into sales gains (opens the original)
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As brands try to make their campaign dollars stretch farther, they're looking to culturally resonant marketing that creates engagement—comments, likes and shares—and results in sales gains. Calvin Klein's Spring 2026 campaign with actress Dakota Johnson is an example of how the clothing brand is using content to 'game the algorithm,' according to Jonathan Bottomley, global chief marketing officer of Calvin Klein and executive VP, group consumer and brand strategy at parent company PVH Corp. Not
Lessons from America's Hottest Brands (opens the original)
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What does it take to be one of America's Hottest Brands? We comb through our annual list of 20 brands having a moment to discern marketing lessons applicable to brands of any type or size. Find out how NeeDoh and Pink are taking consumer listening to the next level and what Grillo's did to strike smart brand collabs. Ad Age's E.J. Schultz and Adrianne Pasquarelli also discuss other lessons, including how Dutch Bros taps into fan passions and what Nuuly did to break down operational silos. Plus,
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