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- Indexed episodes, last 90 days
- 2
- Latest publication
- Sep 24, 2026
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- Earliest in this view
- Sep 24, 2026
Latest episodes
Is spec work overrated or underrated, with X&O co-founders | Agencies on Record (opens the original)
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X&O co-founders Brett Banker and Eric Segal play a game of overrated or underrated, dishing on the holding company vs. independents debate, spec work, content creators and more. Check out Ad Age's full conversation with the duo in the first episode of Agencies on Record, a new quarterly podcast from Ad Age. Don't miss the full conversation with Brett Banker and Eric Sega
How splitting vision from execution powers the sprint model, with X&O | Agencies on Record (opens the original)
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Develop the strategic idea, then step back—the client can take it in-house, hand it to another agency or bring X&O back to build it themselves. That's the split that co-founders Brett Banker and Eric Segal say powers their sprint model: five-to-six-day timelines, a top-to-top rule that puts C-level talent in the room from day one and a hard "no" on pitching for free, even against a strong prospect. In Agencies on Record, Ad Age's new quarterly podcast, the pair also break down how their model sc
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