HeyJaredAccidental Insights
A bi-weekly insight digest to make you a more interesting marketer.
- Indexed issues, last 90 days
- 7
- Latest publication
- Oct 1, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest issues
Rise of the Substancefluencer, Creative Extremism and Synthetic Persuasion. Accidental Insights is serving fresh marketing insights to your inbox. (opens the original)
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Thinkfluencers are influencers with substance, and they are changing the influencer game. We are learning more about how AI works in advertising, from AI-generated ads to how to optimize GEO for real customer journeys. New research on creativity highlights the importance of creative extremes in ads, as well as video in B2B, and a new podcast episode tells us how to talk to CFOs.Subscribe nowEarlier today, I held an inspiration talk for the amazing people at IW Agency. Thanks to Clara fo
Upstream Influence, More Marketing and Manufactured Apocalypse. Accidental Insights is celebrating 40 issues. (opens the original)
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Hello!Subscribe nowNew work alert: I helped the amazing team at GLAM to develop a new communications concept for children’s food brand <
The New Private Label, Hot Hobbies, and Ain’t In The U.S.A. Accidental Insights #39 is ready to read. (opens the original)
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Welcome back to Accidental Insights. Last week’s biggest news is probably Meta’s settlement with U.S. courts, but also that national social media bans don’t work. Next week’s biggest news is probably the Swedish election. Don’t forget to vote.Subscribe nowSince autumn is officially <a href="https://www.isof.se/svenska-spraket/nyord/nyordssoket/20
Writers Wave, Differentiate Again and Audio Awareness. Eurosummer edition is over, and Accidental Insights #38 is back in the office building. (opens the original)
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Scandi summer is over, and Strategic Accidents HQ reopened for business last week. Every August and January, I curate an official Strategic Accidents playlist. Find the A/W 26 here.Subscribe nowSince it’s back-to-school time, I’ve included a special section called Itinerary Insights – exciting Stockholm events this Stockholm where you can gather insights and inspiration.INSIGHT
Peak Influencer, Return of the Rave and Cool Kids With Gear Sticks. Accidental Insights #37 comes straight out of Scandi Summer. (opens the original)
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I’m still not back in the office, so this is still a vacation read – slightly more typos and slightly fewer insights.Subscribe nowHowever, I am back in Sweden after a car tour through Europe that took me to the Antwerp Six exhibition in Antwerp, the end of the world in Finistère, the menhirs in Carnac, salt marshes on Île de Ré, the Grand Café in Paris, some wonky wineries in Ahr, and the Lucian Freud
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