HeyJaredA Splice of Life Science Marketing
Welcome to the Splice of Life Science Marketing Podcast. With your hosts Matt Wilkinson and Jasmine Gruia-Gray.This is the show for scientists who've stepped out of the lab and into marketing, learning the ropes as they go.
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 22, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
S2 Ep31: Watch, Don't Ask: Closing the Say-Do Gap in Voice of Customer (opens the original)
Read excerpt
Life science product leaders: surveys show what customers believe they do. Ethnography shows what they actually do, and that's the real gap. Shownotes A hand hygiene study at King's College London found that people who said they always washed their hands were caught doing it only a quarter as often as they claimed. The same gap hides in your customers' labs, in the habits they stopped noticing years ago. Who this is for: product managers, marketing leaders and commercial teams at life science to
S2 Ep 32 Return on Conversation: Brooke B. Sellas talks social listening and life sciences marketing (opens the original)
Read excerpt
Brooke B. Sellas shows life science marketers how two-way conversations on social produce measurable return. Your leadership team says there is no return on social media. They are probably right, because almost every brand is standing in the middle of the room waiting for people to come to them. Brooke Sellas of B Squared Media joins Matt Wilkinson and Jasmine Gruia-Gray to explain return on conversation, the framework she built from social penetration theory and fifteen years of work with middl
S2 Ep31: Photocopying the Photocopy: AI's Sea of Sameness (opens the original)
Read excerpt
A paper in Nature found that models trained on model-generated data degrade one generation at a time, until the output collapses towards sameness. The same thing is happening to marketing teams, because everyone is drawing from the same public pool and buying the same four-workstream implementation playbook. Who this is for: commercial and marketing leaders at life science tools and diagnostics companies who are being asked what AI changes about their competitive position. Matt Wilkinson and Jas
S2 Ep30: Forty percent fail: Why it's not about money or talent (opens the original)
Read excerpt
Why 2 in 5 launched products fail commercially, and why it's not about money or talent—it's about asking the right questions. For example: Coca-Cola ran 190,000 blind taste tests before reformulating its flagship product. The research was rigorous. The result was catastrophic. They asked the wrong question. Who this is for: Product managers, marketing leaders, and commercial strategists at life science tools and diagnostics firms who own launch success and want to understand why process matters
S2 Ep29: The $50k Question" Boards, Buyers and the Switch Costs Nobody Measures (opens the original)
Read excerpt
Your scientific advisory board just told you the product works. It never told you whether anyone in that building is allowed to buy it. Who this is for: Product managers and product marketing leaders selling into life science tools and diagnostics accounts. Matt and Jasmine unpack why glowing feedback from a scientific advisory board so often gets mistaken for a buying signal. They walk through how purchase size changes who actually holds approval, why 40 to 60 percent of qualified B2B deals end
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.