HeyJaredA Slice Of - Packaging Design
Packaging design can make or break how consumers see and understand your brand. On average, a medium-sized UK supermarket may stock around 30,000 to 40,000 individual products.That a lot of choice!So what is it that makes us pick up the products up and part with our hard…
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A Slice Of... How to feed back to your design agency (No. 44) (opens the original)
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When it comes to feeding back to your packaging design agency, what is the best way? Feeding back on designs can be a very tricky process. Especially if there are multiple levels of sign off within the company. How do you amalgamate all of the feedback in a single minded way? How do you ensure that none of the feedback contradicts, that it is consistent and captures all of the key points objectively rather than subjectively? From point of view of the client, you may have to collate information f
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