HeyJaredA Slice Of Packaging Design
Advice for brand owners who want their brand and packaging design to become more relevant, win back customers and increase their loyalty.
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A Slice Of... How to feed back to your design agency (No. 44) (opens the original)
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When it comes to feeding back to your packaging design agency, what is the best way?Feeding back on designs can be a very tricky process. Especially if there are multiple levels of sign off within the company. How do you amalgamate all of the feedback in a single minded way?How do you ensure that none of the feedback contradicts, that it is consistent and captures all of the key points objectively rather than subjectively?From point of view of the client, you may have to collate information from
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