HeyJaredA Question of Drinks
Why do we drink what we do? Is it just the taste — or are there other drivers behind what's on the shelf? Drinks data expert Lulie Halstead joins writer and editor Felicity Carter to explore the economic, technological and social turning points that determine what's in the glass.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 23, 2026
Latest episodes
Ep 37: How to Make Sure AI Recommends Your Wine or Spirits Brand (opens the original)
Read excerpt
Like it or not, AI is now the gatekeeper between your wine or spirits brand and your consumer. So how do you ensure that when consumers go looking for a product, that you come up in the recommendations? Felicity and Lulie do a deep dive into the evidence and surface with the answer as to why AI recommends some products and not others. And the news is good for small brands — structure your data properly, and AI might recommend you over big brands with huge digital footprints. But should brands be
Ep 36: The Hidden Ingredient Linking Beer, Coke and Chilled Reds (opens the original)
Read excerpt
Why do cool drinks feel so refreshing? And how did coldness become an essential selling point for drinks? The link between chilled drinks and refreshment is so common today that it feels natural — but it took 2,000 years of innovation to get there. In this entertaining, Freakonomics-style episode, hosts Felicity and Lulie trace how drinks went from being served at room temperature, to being so cold it’s hard to distinguish the flavours. Their story takes in snow-cooled water, a Bostonian entrepr
Ep 35: How Aperol Spritz Conquered a Market But Opened the Door to Its Competitors (opens the original)
Read excerpt
How did the spritz take over every pub, bar and supermarket this summer? Is it a fad — or is it the result of clever marketing? While Aperol dates back to 1919, the seeds of its success were planted in 2003, when Campari bought the brand and introduced the aperitivo moment to Germany. But, luckily for them, their bright orange drink coincided with the expanding of Prosecco production. While the timing couldn’t have been more serendipitous, the Aperol spritz became a victim of its own success. Ca
Ep 34: How the Wine Industry Learned to Bore Its Best Customers (opens the original)
Read excerpt
Felicity has just returned from a conference in Dublin devoted to drinking studies, an academic field that examines alcohol's role in history and culture from angles the wine world rarely considers. This prompts Lulie to reveal the ordeal she suffered at a recent tasting, where the audience had to wait for 42 agonising minutes before tasting a single wine. That's the signal for Lulie and Felicity to start arguing about whether wine is boring. Does one bad presenter indict a whole industry? Is re
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Not enough subject data for this period yet.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.