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A Podcast for Coaches

A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching.

Podcast · By Mark Butler · English · Official site

Indexed episodes, last 90 days
3
Latest publication
Jul 23, 2026
Audience
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Earliest in this view
Jul 6, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest episodes

  1. Episode · Jul 23, 2026

    A tool to help coaches discern, evaluate, decide, and advise. (opens the original)

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    I set aside an episode I'd spent a week on after an adversarial read exposed a weakness in my own arguments. What came out of that is a three-question tool for evaluating claims — mine, yours, your clients', and the ones on every sales page you'll read this week. In this episode I run two of my own claims through it and show you where they hold and where they don't. [00:00] The episode I've been working on for a week — over 3,000 words, and I stopped short of publishing it [00:57] Why I wanted a

  2. Episode · Jul 13, 2026

    Scaling a One on One Coaching Practice (opens the original)

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    I get asked with some regularity what it looks like to scale a one-on-one coaching practice — usually by coaches who don't want a membership or a group program, but who also don't want to feel trapped by their business model. In this episode I work through what scaling actually is, the ways a one-on-one coach can genuinely do it, and why moving to groups isn't scaling at all. It's starting a second business. [00:00] Why the scaling question is inevitable, even for coaches drawn to the simplicity

  3. Episode · Jul 6, 2026

    A Reasonable Refund Policy (opens the original)

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    A sensible refund policy benefits sellers as much as it benefits buyers. A new view of refunds in the coaching industry would solve some of our biggest image problems, protect the brands of coaches doing good work, and allow more people to engage more enthusiastically with the training and support they need. Timestamps [00:00:00] Introduction and thesis A no-refund policy is widely accepted in high-ticket coaching, often framed as a benefit to both seller and buyer Today's argument: a sensible r

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