HeyJaredA Matter of Brand
A bi-weekly newsletter with a critical look at the why behind the marketing, trends and storytelling driving the running industry.
- Indexed issues, last 90 days
- 8
- Latest publication
- Oct 1, 2026
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- Earliest in this view
- Jul 17, 2026
Latest issues
Culture and Running are Changing. Reading the Tea Leaves. No Confetti! (opens the original)
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We’re back from summer and coming in hot with new brand storytelling prompts. If you’re a creative person then you’re always paying attention, remembering and filtering back information. This article hits on something my intuitive antennae have been buzzing about for a while now. This one looks at the larger cultural climate we’re entering and how that tips into running. Buckle up.Before you jump in help me learn more about you by answering two quick questions:Rick Rubin is Gen ZI read an articl
MoB Mini-Camp Chamonix // Day 3 (opens the original)
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<img alt="" class="sizing-normal" height="618.5604395604396" src="https://substackcdn.com/image/fetch/$s_!B0Pn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65e43f6e-b01b-4e73-87be-49f98a1325
MoB Mini-Camp Chamonix // Day 2 (opens the original)
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I had hoped to publish this sooner but not long after returning from London I jumped on a plane for a trail running trip with Patagonia (more on that next week). As I got home I promptly came down with a cold that is still clearing my system. My parents are visiting as well so things are a bit 🤪. As my parents get older I try to be present when I spend time with them. Watching them with my own kids is a really cool and fleeting moment. Hug your parents while you can (except when you’re sick, not
MoB Mini-Camp Chamonix - Day 1 (opens the original)
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A quick note before I jump in - I found out that a podcast that attended the MoB Brand House at TrailCon was able to land not one but TWO PARTNERSHIPS as a result of connections made at the house. They described these partnerships at “fundamentally game changing for us”. How cool is that? Stay tuned for more info on future MoB events and if you want to be involved shoot me a note. Now let’s look at the brands I tested on this run . . .<a class="image-link image2 is-viewable-img" href="https://su
UTMB 2026. Turning the Mirror on Ourselves. (opens the original)
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First off, I want to work with brands like yours in 2027 and now is the time to make that happen. Planning and budgeting are happening as we speak and I can contribute to your success in 2027 and beyond. From simply a voice in the strategy meeting (I contributed to a couple of those in Chamonix), to setting a vision for your brand narrative, athlete storytelling, product launches, social content or events. I can help your brand show up uniquely in this noisy running space. Hit reply and let’s st
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