A Look Behind The Seams
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- Indexed issues, last 90 days
- 13
- Latest publication
- Sep 30, 2026
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- Checking…
- Earliest in this view
- Jul 29, 2026
Latest issues
Could biosynthetic plastic be better for the environment than natural fibers? (opens the original)
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The internet has spoken - polyester is made of plastic, all plastic is bad, so polyester is bad. Case closed. Except it’s not - that argument has hardly even scratched the surface of the science behind synthetic materials.I can’t tell you how much I hate the influencers pushing this narrative. They have never worked a day in the fashion industry, or attempted to learn about fibers science, and take this stance simply because it riles people up, boosting their likes and engagement.But if you actu
The $278 pocket design that made brands billions (opens the original)
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Today’s topic is a very elder millennial of me…Back in the early 2000s, we were all convinced to abandon our $40 Gap jeans and invest in $200+ luxury denim. The secret to getting us to spend more: the back pocket. A few stitches of embroidery that immediately distinguished the brand and let everyone know what you were wearing.In a more subtle, less gaudy way. It said, “I have money to spend, but I’m not tacky about it.” The original quiet luxury flex, if you will. But, these pockets were more th
My brand got copied (opens the original)
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My brand nu:titty got knocked off by a much bigger and much more established company in the space - Ana Ono.I found out about the new look and product launch by someone sending me one of the Ana Ono posts, and asking if I had done a collaboration with them.Nope… But interesting you, and it turns out so many others think that.Before you read on, I want to be very clear: this is not a call to cancel them. It’s an opportunity to discuss something that happens every day in the fashion industry, but
How to spot a grifter (opens the original)
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Today’s Substack is a free-for-all - meaning free for everyone to read, because it’s a lesson everyone should hear.And if you pay attention, it’s not only going to help you avoid getting ripped off, it’s going to help you become more successful.Let’s flash back to 2011.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!yKvR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed07b3dd-8d3d-464d-a95
MY 2 fav ways to find suppliers (opens the original)
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I just had an amazing live call with my paid Substack subscribers! The replay is available below (again, paid subscribers only - but hey, access is only $5 a month and unlocks all my other gated content).On the call, we covered:3 of the most common mistakes I see brands make when reaching out to suppliers - the kind of things that get you instantly ghostedMy 2 favorite places to meet new, trustworthy suppliers3 questions your factory needs to be able to answer before you start working with themI
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