A Life That Feels Like Yours
Small wins, real work, and building a life you don’t need to escape from.
- Indexed issues, last 90 days
- 17
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 8, 2026
Latest issues
Claude Asks #7 : Inspired By or Just Nicking It? (opens the original)
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Like so many of us, I don’t love being on camera.And yet it helps create trust and it’s algorithm friendly - generally a video will be pushed to more people.Being on camera makes it more likely I will get the things I want, such as making WOW Studio Live a successful TikTok agency or Bloody Bens Bloody Mary Mix being in thousands of pubs (including Young’s!) or building Best Before or just generally doing more fun projects and meeting more fun people along the
SUNDAY SERVICE: Get Out More (opens the original)
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IN THIS WEEK’S POST→ Small Business Saturdays. Why you should get out more.→ Be more magpie. How a café visit inspired a Ben's Canteen bestseller.→ Two challenger brands to be inspired be.→ Small Wins Sunday. Nearly 74k views, a new client and our first bit of Basket Cases fan mail.→ Smacked Cucumbers!
Claude Asks: Episode 6 (opens the original)
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Like so many of us, I don’t love being on camera.And yet it helps create trust and it’s algorithm friendly - generally a video will be pushed to more people.Being on camera makes it more likely I will get the things I want, such as making WOW Studio Live a successful TikTok agency or Bloody Bens Bloody Mary Mix being in thousands of pubs (including Young’s!) or building Best Before or just generally doing more fun projects and meeting more fun people along the
SUNDAY SERVICE: Increase Your Surface Area To Get Lucky (opens the original)
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IN THIS WEEK’S POST→ Why I’ve changed what I talk about on Instagram→ The two jobs you have if you’re trying to grow something→ Why consistency alone isn’t enough→ 80+ inbounds and the power of changing the offer→ The target was followers. The lesson is attention.→ Increasing your surface area to get lucky→ Basket Cases is back</
Basket Cases - Episode #3: Wild Rice, Miss Kim and Why Brands Should Do the Harder Thing (opens the original)
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Welcome to the third episode of Basket Cases.A live show from myself and James Hickson, a self-certified FMCG nerd.This isn’t a podcast (although it’s very podcast adjacent!).And whilst we talk about the business of food and drink, this isn’t intended to be a webinar or online coaching, it’s deliberately not another “3 tips to scale your business in 30 minutes” type affair.It’s an informal conversation, we’ll share things that have caught our eye and made their way into our shopping
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