HeyJaredA History of Marketing
A podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders. marketinghistory.org
- Indexed episodes, last 90 days
- 3
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- Sep 10, 2026
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- Jul 15, 2026
Latest episodes
Jerry Wind: Market Segmentation, B2B Buying Centers, and Overcoming Mental Models (opens the original)
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A History of Marketing / Episode 56 Yoram “Jerry” Wind has spent six decades at the frontier of marketing. He has won virtually every major award a marketing scholar can receive, and his CV is more than 100 pages long . In B2B marketing ,the shift from single leads to buying groups is framed as a new revelation (see my interviews with Kerry Cunningham & Jon Miller ). But Jerry Wind mapped organizational buying centers in 1966 and developed the BuyGrid model in 1967. I was almost angry when I dis
Kathleen Schaub: Marketing Is Not a Vending Machine (opens the original)
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A History of Marketing / Episode 55 Kathleen Schaub spent thirty years as a marketing executive and CMO, and nine years running IDC’s CMO Advisory practice, where she counseled CMOs of the world’s most influential tech companies. Her book, Marketing in the (Great, Big, Messy) Real World , takes aim at a dream the industry has chased for over a century: marketing as a vending machine. Put a dollar in, get predictable revenue (or pipeline) out. Kathleen argues it was never like that. She traces th
Byron Sharp: “There’s only one science.” (opens the original)
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A History of Marketing / Episode 54 Few people have challenged how I think about marketing more than Professor Byron Sharp . His book, How Brands Grow, might be the most influential marketing book of the contemporary era. It told a generation of marketers that much of what they’d been taught was wrong, and it had the data to back it up. Sharp is the director of the Ehrenberg-Bass Institute, the world’s largest center for marketing science research. You may remember my conversation with Professor
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