HeyJaredA Digital Strategy Podcast
A Digital Strategy Podcast explores how design, technology, and business intersect to shape the way organizations grow and adapt.
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest episodes
What Is an ICP, and Should You Define It Before You Launch? (opens the original)
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A client tells us the website isn't converting and new sales hires are taking forever to get going. Their bigger competitors have proper training programs, so they assume that's the gap. Then we go looking for the written-down version of who their customer is, and there isn't one. The fix wasn't a training program. Every new hire was spending a year working out who they were selling to. In this episode, Symon and Marcello get into ideal customer profiles and whether you need one before you launc
Selling the AI Apocalypse (opens the original)
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Anthropic and OpenAI have both been telling the world that the thing they're building might kill everyone. Both labs have also filed the paperwork for upcoming IPOs. So maybe ninety percent of this is marketing and ten percent is real. The extinction narrative is the part that sells, so it's the only part anyone shares. In this episode, Symon and Marcello go through who's saying what about the AI apocalypse, what they've actually written down, and whether it's marketing hype or real. This isn't
88% of Digital Transformations Fail. We Built HOLO as a Framework to Fix That (opens the original)
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Bain studied business transformations last year and found that only twelve percent of them hit what they originally set out to do. Symon and Marcello have watched good designs fail on the exact same kind of project, and it's almost never the technology. It's the same four questions nobody thought to ask before the work started. In this episode, Symon and Marcello unpack the framework they built to catch those four gaps before a project ships: Humans, Objectives, Landscape, Organization, or HOLO.
Your Brand Guidelines Weren't Built For This Digital Environment (opens the original)
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We took on a client a while back in financial services, and their brand had seriously drifted. If you looked at all their web properties across their ecosystem, you actually wouldn't be able to tell it was the same company." That's not a logo problem. The logo was fine, the colors were right, and the brand was still fracturing, because the guide governed the tip of the iceberg while the brand actually lives in the eighty percent below the waterline: support replies, sales emails, checkout copy,
Stop Selling on Your Website. Start Helping. (opens the original)
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Ninety-four percent of B2B buyers pick their favorite vendor before they ever make contact — and that pre-contact favorite wins the deal 77% of the time, according to 6sense. That means the sales call, the demo, the contact form — all of it happens after the decision is basically already made. Most websites are built to win that final conversation. They should be built to win the ninety-five percent of the buying cycle that happens before anyone's ready to talk. In this episode, Symon and Marcel
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