HeyJared9B: A Podcast for People Who Run Things
This is 9B, a podcast for people who run things. Here, Business and BS are hashed out over a Beer, Bourbon, and a Boulevardier cocktail by three Bombastic, Bloviating Blokes in Bryan, TX. Nine Bs.
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- Aug 19, 2026
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- Aug 19, 2026
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S2 EP 01 | The Elevator Pitch Is Over. Why You Need a Floor Pitch. (opens the original)
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Forget the elevator pitch. Nobody's giving you 90 seconds anymore. We open Season Two of 9B with our three bombastic, bloviating bros in Bryan, Texas, drinking beer, Bourbon, and a Boulevardier, digging into a LinkedIn post from Cole Schaefer that flips business positioning on its head: the floor pitch, a 3-to-7-word max positioning statement that has to land between floor three and floor four. We break down why the old-school elevator pitch is dead, what real brand positioning actually mean...
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