5THWAVE - The Business of Coffee and Hospitality
A forward-thinking interview series examining the business of progressive coffee culture.The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.Each episode features inspiring stories, business lessons, and thought…
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 18, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest episodes
Raising the bar: a conversation with Patrik Rolf, April Coffee Roasters (opens the original)
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In today’s episode, we're catching up with Patrik Rolf, Founder and CEO of Copenhagen-based April Coffee Roasters and its sister project, SP Coffee Shop . Founded in 2016, April is a super-premium specialty roastery and brewing equipment company, while SP Coffee takes a wider range of coffees from April’s partner farmers and offers a more accessible coffee shop experience. In this conversation, Patrik discusses the power of community and slow growth, his relentless focus on quality, and how cons
How technology is changing coffee (opens the original)
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In today’s episode, we’re exploring how technology and AI is transforming coffee operations, and the importance of creating connected tech ecosystems. What are the commercial benefits of connected equipment and Internet of Things (IOTs)? How can data and telemetry help coffee businesses improve efficiency and reduce waste? And what role will AI play in shaping the future of coffee consumption? We’ll hear from Scott Martin, Founder, Unity Coffee , Jochen Bauer, Head of Product Management Digital
If not now, when? Coffee’s path to a sustainable future (opens the original)
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Coffee is facing a defining moment. Climate change, environmental degradation and growing pressure across the value chain are creating unprecedented risks for the future of our industry. Addressing these challenges will require collaboration and action from every corner of the coffee community. So in this episode, we’re exploring what sustainability really means for coffee and what needs to change to secure the future of the industry. We'll hear from Vanúsia Nogueira, International Coffee Organi
People, purpose and product – a conversation with Helen Russell, Equator Coffees (opens the original)
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In today’s episode, we're speaking with Helen Russell, Co-Founder and Executive Chair of Californian specialty coffee business Equator Coffees. With more than 30 years in the coffee industry, Helen has been at the forefront of the US specialty coffee movement and launched Equator Coffees with her business and life partner Brooke McDonnell in 1995. What began as a small garage roastery in the Bay Area has grown into a thriving business with 12 retail locations and a successful wholesale operation
Understanding consumer behaviour (opens the original)
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In today’s episode, we’re exploring how coffee businesses can better understand their customers – from purchasing behaviour and evolving preferences to anticipating future trends and demand. How can coffee operator gather meaningful feedback and information on their customers purchase decisions? How do you turn that information into actionable insight? And for growing businesses, what are the ways to stay close to your guests and retain brand loyalty as you scale? We’ll speak with Jonathan Rubin
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