HeyJared3%: A CanLit Publicist’s Diary
I’m an award-winning Iranian-Canadian multi-genre writer and a co-host on HOWL on CIUT 89.5 FM and a host for on The New Books Network. This is where I share my author interviews.
- Indexed issues, last 90 days
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- Sep 19, 2026
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- Jul 29, 2026
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If You Post It, Will They Come? (opens the original)
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“Hollay, I have a couple of questions around creating and promoting a book launch event. I suppose the first question is — how valuable are physical book launches in promoting a newly published novel.In terms of promoting the launch itself, in order have people attend, what is the right mix between posting on social media (especially FaceBook and Instagram) and using personal contacts through email?How long prior to the event should you start promoting? What is the limit of posting and sending o
Black Hole Season: A strange time in book publicity (opens the original)
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A few years ago, in a forum for communications professionals, one member casually mentioned that when she leaves for holidays, she makes sure her inbox is clear. Actionable tasks are covered. An automatic out-of-office reply is set. When she returns, she deletes every email she’s received during her absence. Every. One. Her logic: people who emailed her would be notified she was away. If they really want her attention, they’ll follow up.For the month of August, about half of the queries I send o
A Boil on the Butt of My Professional Life: Author scams (opens the original)
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This month’s 3% post is free to all. There are a few reasons behind this decision. Perhaps the most important is that the main resource I’m sharing it’s not something I authored myself. My quirky little video aside, The bulk of the wisdom in this month’s instalment is from Samuel Ashworth’s excellent column in : That Personalized Email About Loving and Marketing Your Book Is a Scam. (Thank you to Electric Lit columnist and author <a href="https://electricliterat
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