HeyJared10PlusBrand
https://www10plusbrand.comhttps://www.10PlusProfile.com1-888-288-4533Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of 10PlusPodcast on July 5, 2019.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 15, 2026
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- Aug 25, 2026
Latest episodes
AI Visibility and Brand Search on LLMs: What's Replacing Ranking_Joanne Z. Tan_Season 3, Episode 4 (opens the original)
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AI Search Visibility: Why Brands Now Compete to Be Recalled, Not Ranked How AI Search Is Rewriting the Rules of Brand Discovery For thirty years, brand visibility meant ranking on a results page. That's over. Today, the AI search a customer runs on ChatGPT, Perplexity, or Gemini decides whether your brand gets mentioned at all — and there's no page two, no scroll, no second chance inside that answer. In this episode, Joanne Z. Tan breaks down why AI search behaves nothing like traditional search
AI Search: Why Your Brand May Be Invisible to AI Even If You Rank #1 on Google_Joanne Z. Tan_Season 3, Episode_3 (opens the original)
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For decades, businesses invested heavily in search engine optimization (SEO) to improve their Google rankings. But AI search is fundamentally changing how people discover companies, experts, products, and services. Today, millions of users begin their research by asking ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and other AI platforms for recommendations and answers. As a result, a brand that ranks well on Google may still remain invisible if AI does not recognize it as an authori
Open Ended Questions and Brand Association: How Social Listening Builds Brand Loyalty_Joanne Z. Tan_Season 3, Episode 2 (opens the original)
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To improve brand performance, strengthen brand loyalty, and grow the bottom line, build positive brand associations through social listening and open ended questions with customers, says Joanne Z. Tan. Most companies ask customers questions. Far fewer ask the right questions. If your surveys rely primarily on rating scales and multiple-choice answers, you may be measuring satisfaction while missing the authentic associations that truly shape your brand. The greatest insights often come from open
Hiking 200 Miles of Camino Primitivo, a Full Solar Eclipse, My Solo Travel Spain Tour & Adventure_Joanne Z. Tan_Season 3, Episode 1 (opens the original)
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What if the most meaningful Spain tour isn't one you purchase, but one you create for yourself? In this episode, I share my unforgettable 310-kilometer solo travel journey along the Camino Primitivo, the oldest route of the Camino de Santiago for 1,100 years, followed by an extraordinary experience witnessing the 2026 total solar eclipse in León, Spain. Although I began the pilgrimage alone, I was never truly alone. Along the Camino, strangers became companions. Conversations crossed cultures. S
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