10 Minute Martech
Martech is evolving faster than ever, and staying informed has never been more critical. That’s where we come in.Welcome to 10 Minute Martech. Your go-to resource for insights from the Martech Mavericks shaping the future.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 1, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
John Pehler: AI Transformation Is a Culture Problem, Not a Tech Problem (opens the original)
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84% of companies are investing in AI. Only 14% are investing in the humans who use it — and that gap is where most AI initiatives quietly fail.
Neil Tewari: Marketing Can't Be the Company's AI Bottleneck (opens the original)
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It’s easy to blame the AI when a campaign underperforms. Neil Tewari says the real problem is buried three systems deep in the tech stack — and it's costing them 5–10x the output they could be getting.
Scott Snowden: The Real AI Unlock Is Speed (opens the original)
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Scott Snowden says the race to keep up with every new AI tool is a distraction. The real unlock is speed — and he's got a two-week prototype to prove it.
Bob Regular: The AI Ad Fads That Won't Survive (opens the original)
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Dynamic creative, the video gold rush, agent-to-agent buying: Bob Regular sorts the AI fads from the foundational, and shares the simple ad experiments (a banner that shakes, a unit that spins in 3D) that are actually breaking through.
Greg Joseph: AI’s Future in Personalizing Streaming Ads (opens the original)
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Millions of Americans are watching the same World Cup match and caring about completely different things. Greg Joseph explains how AI finally lets brands speak to each of those communities individually.
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