PR agencies face the unique challenge of managing multiple clients across different industries while maintaining quality and efficiency. HeyJared's AI-native platform helps agencies scale operations, deliver better results, and manage client relationships more effectively.
Challenges for PR Agencies
PR agencies must balance:
- •Multiple clients: Managing PR campaigns for different companies simultaneously
- •Different industries: Understanding various sectors and their media landscapes
- •Time constraints: Delivering results quickly while managing multiple accounts
- •Client expectations: Proving value and demonstrating ROI
- •Scaling operations: Growing the agency without proportionally increasing costs
How Agencies Use HeyJared
1. Client Onboarding and Research
When taking on a new client:
- •Use Chat to quickly find reporters covering the client's industry
- •Use Explore to understand trending topics in their sector
- •Create media profiles for each client to standardize information
- •Use AskJared to analyze competitor coverage and identify opportunities
Result: Faster onboarding and deeper industry understanding in less time.
2. Multi-Client Campaign Management
For managing campaigns across multiple clients:
- •Use Chat to find reporters for different client industries
- •Generate client-specific pitches with consistent quality
- •Track coverage separately for each client
- •Use Explore to find opportunities relevant to specific clients
Result: Efficient management of multiple campaigns without sacrificing quality.
3. Rapid Response and Newsjacking
When opportunities arise for clients:
- •Monitor Explore page for industry trends affecting clients
- •Use AskJared to quickly understand breaking news and coverage patterns
- •Generate timely pitches positioning clients as expert sources
- •Move fast to capitalize on trending stories
Result: Faster response times and better positioning for clients during breaking news.
4. Scaling Operations
To handle more clients without proportionally increasing headcount:
- •Use AI pitch generation to create pitches faster
- •Leverage AskJared to analyze stories in minutes instead of hours
- •Automate reporter discovery for similar client industries
- •Focus human time on strategy and relationship building
Result: Ability to take on more clients and deliver better results with the same team.
5. Client Reporting and ROI
To demonstrate value to clients:
- •Track coverage for each client separately
- •Calculate response rates and coverage metrics
- •Identify which strategies work best for each client
- •Report monthly metrics showing improvement over time
Result: Clear ROI demonstration and stronger client relationships.
Best Practices for Agencies
Create Client Workflows
Establish standard processes for each client:
- •Client-specific media profiles with key information
- •Standard pitch templates customized per client
- •Regular Explore page monitoring for client-relevant opportunities
- •Monthly coverage tracking and reporting
Maintain Client-Specific Voice
Use AI to maintain each client's unique brand voice:
- •Include client brand guidelines in pitch prompts
- •Review and customize AI-generated pitches before sending
- •Track messaging consistency across all client coverage
- •Adjust tone and style per client requirements
Leverage AI for Efficiency
Use HeyJared's AI features to scale:
- •Generate multiple pitches quickly for different reporters
- •Use AskJared to analyze stories faster than manual research
- •Automate reporter discovery for similar client industries
- •Focus team time on high-value activities like strategy and relationships
Real-World Example
A mid-size PR agency with 15 clients uses HeyJared to:
- Onboard new clients 50% faster using Chat to find industry reporters
- Generate 200+ personalized pitches per month across all clients
- Monitor Explore page daily for opportunities affecting multiple clients
- Track coverage separately for each client and report monthly metrics
- Respond to breaking news within hours instead of days
Result: 40% increase in client capacity, 35% improvement in response rates, and stronger client relationships through better results and reporting.
Scaling Your Agency
HeyJared helps agencies scale in three key ways:
- •Speed: Generate pitches and analyze stories faster, allowing you to handle more clients
- •Quality: Maintain consistent, high-quality output across all clients
- •Intelligence: Use AI insights to make better decisions and improve results over time
Conclusion
PR agencies need tools that help them manage multiple clients efficiently while maintaining quality and demonstrating value. HeyJared's AI-native platform provides the speed, intelligence, and scalability agencies need to grow their business and deliver better results for clients. Whether you're a boutique agency or a larger firm, HeyJared helps you scale operations and improve outcomes.
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