In today's fast-paced media landscape, understanding trending stories isn't just about reading headlines—it's about extracting actionable insights that can inform your PR strategy. AskJared, HeyJared's AI-powered chat feature, transforms how you analyze coverage and find opportunities.
What is AskJared?
AskJared is an AI assistant that answers questions about trending stories using real-time analytics data. Instead of manually analyzing coverage, you can ask natural language questions and get instant, grounded answers about story angles, top reporters, coverage patterns, and more.
Key Use Cases for PR Teams
1. Understanding Story Angles
When a story is trending, AskJared can quickly identify the main narrative and key perspectives. Ask questions like:
- •What's the key angle of this story?
- •What are the main perspectives being covered?
- •Are there any contradictions in coverage?
This helps you understand how to position your commentary or pitch to align with or differentiate from existing coverage.
2. Identifying Top Reporters
Find out who's leading coverage on a trending topic:
- •Who's leading the coverage?
- •What outlets broke this story first?
- •Which reporters are most active on this topic?
This helps you prioritize which reporters to pitch and understand the competitive landscape.
3. Analyzing Coverage Patterns
Understand how coverage is evolving:
- •Can you summarize the timeline?
- •How has coverage changed over time?
- •Compare coverage between different outlets
This helps you identify when to jump in and what angle might be missing from current coverage.
Best Practices
Be Specific
The more specific your questions, the better AskJared can help. Instead of "Tell me about this story," ask "What's the main angle and who's covering it?"
Use Follow-up Questions
AskJared maintains context throughout your conversation. Build on previous answers to dive deeper into specific aspects of the story.
Copy Useful Insights
When AskJared provides valuable insights, use the copy button to save them for your pitch research or strategy notes.
Real-World Example
Imagine a fintech startup monitoring a trending story about banking regulations. Using AskJared, they could:
- 1Ask "What's the key angle?" to understand the main narrative
- 2Ask "Who's leading coverage?" to identify top reporters
- 3Ask "What perspectives are missing?" to find their unique angle
- 4Use those insights to craft a timely pitch to the right reporters
Conclusion
AskJared transforms how PR teams analyze trending stories. Instead of spending hours manually reviewing coverage, you can get instant insights that inform your strategy. Whether you're a founder, enterprise team, or PR agency, AskJared helps you move faster and make smarter decisions.
Ready to Try AskJared?
Start exploring trending stories and getting AI-powered insights today. Visit the Explore page and click "Ask Jared" on any trending story to get started.
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