The sports industry is evolving rapidly, and the journalists covering this transformation are some of the most important voices in tech media. These reporters don't just write about sports—they shape how the world understands it.
Based on our proprietary database tracking 50,000+ reporters and millions of stories, we've identified the Top 10 Tech Reporters for Startups (2026). These journalists are actively covering sports—and they're the ones who can help your sports company get the coverage it deserves.
Each reporter profile includes their publication, contact information, beat details, and insights on what types of stories they're most likely to cover. Use this guide to find the right journalists for your sports company pitch.
Top 10 Tech Reporters for Startups (2026)
Activity Stats
- •Total Stories: 4
- •Stories (30 days): 4
- •Avg per week: 0.1
Sections & Profile
- •Sections: arts, lifestyle, media, politics, work
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Patrick Elligett's current beat or desk is not specified in the input. No topics, companies, people, tone, sentiment, notable outlets, or publishing cadence are mentioned.
Why they matter: Top Sports reporter with 4 total stories
Best for: Sports startups, sports news, industry developments
Activity Stats
- •Total Stories: 15
- •Stories (30 days): 2
- •Avg per week: 0.3
Sections & Profile
- •Sections: Reader Center, Sports, Weather, Style, U.S.
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Billy Witz is a journalist who covers a range of topics, including sports, legal issues, infrastructure, international trade, and crime. He frequently writes about the N.C.A.A., focusing on legal and
Why they matter: Top Sports reporter with 15 total stories
Best for: Sports startups, sports news, industry developments
Activity Stats
- •Total Stories: 17
- •Stories (30 days): 1
- •Avg per week: 0.3
Sections & Profile
- •Sections: Lifestyle, Sports
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Jason Gay is a reporter covering sports for The Wall Street Journal. His work frequently focuses on major sporting events, rivalries, and controversies. Recent topics include NHL playoff hockey, the r
Why they matter: Top Sports reporter with 17 total stories
Best for: Sports startups, sports news, industry developments
Activity Stats
- •Total Stories: 10
- •Stories (30 days): 1
- •Avg per week: 0.2
Sections & Profile
- •Sections: Health, Sports
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Rachel Bachman is a journalist who writes for The Wall Street Journal. Her current beat includes sports-related topics, often focusing on major events, athletic achievements, and industry developments
Why they matter: Top Sports reporter with 10 total stories
Best for: Sports startups, sports news, industry developments
Activity Stats
- •Total Stories: 3
- •Stories (30 days): 1
- •Avg per week: 0.1
Sections & Profile
- •Sections:
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No specific information about Ryan Carter's current beat, topics covered, companies, people mentioned, tone, notable outlets, or publishing cadence is provided in the input.
Why they matter: Top Sports reporter with 3 total stories
Best for: Sports startups, sports news, industry developments
Activity Stats
- •Total Stories: 7
- •Stories (30 days): 1
- •Avg per week: 0.1
Sections & Profile
- •Sections: Sports
- View full profile on HeyJared
Robert O’Connell covers sports, focusing on the NBA and college football. His reporting often examines broader industry trends, such as financial dynamics, team expansions, and leadership challenges.
Why they matter: Top Sports reporter with 7 total stories
Best for: Sports startups, sports news, industry developments
Activity Stats
- •Total Stories: 5
- •Stories (30 days): 1
- •Avg per week: 0.1
Sections & Profile
- •Sections: Sport
- View full profile on HeyJared
No specific information about Paul Campbell's current beat, topics, companies, people, tone, outlets, or publishing cadence was provided in the input.
Why they matter: Top Sports reporter with 5 total stories
Best for: Sports startups, sports news, industry developments
Activity Stats
- •Total Stories: 9
- •Stories (30 days): 1
- •Avg per week: 0.2
Sections & Profile
- •Sections: Sports
- View full profile on HeyJared
Laine Higgins is a journalist covering sports, with a focus on hockey and college football. Frequent topics include player achievements, performance challenges, and competitive dynamics within these s
Why they matter: Top Sports reporter with 9 total stories
Best for: Sports startups, sports news, industry developments
Activity Stats
- •Total Stories: 17
- •Stories (30 days): 17
- •Avg per week: 0.3
Sections & Profile
- •Sections: media, sports
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No information is provided about Connor Pignatello's current beat, desk, topics covered, companies, people, tone of coverage, outlets, or publishing cadence.
Why they matter: Top Sports reporter with 17 total stories
Best for: Sports startups, sports news, industry developments
Activity Stats
- •Total Stories: 3
- •Avg per week: 0.1
Sections & Profile
- •Sections: Magazine, Podcasts
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Bruce Schoenfeld is a journalist contributing to magazine sections and podcasts, focusing on sports-related topics. His coverage frequently includes baseball, basketball (college and professional), an
Why they matter: Top Sports reporter with 3 total stories
Best for: Sports startups, sports news, industry developments
How to Pitch Sports reporters
Pitching Sports reporters requires a different approach than traditional PR. These journalists are inundated with sports pitches, so you need to stand out with:
- •Concrete use cases: Don't just say you're in sports—show how you solve real problems
- •Technical depth: Sports reporters appreciate technical accuracy and understand the nuances
- •Industry context: Explain how your sports company fits into broader industry trends
- •Exclusive angles: Sports reporters value exclusive access to new developments and insights
- •Founder expertise: Be ready to discuss the details—Sports reporters will ask
Finding More Sports reporters
This list represents the Top 10 Tech Reporters for Startups (2026) by activity and influence, but there are thousands more journalists covering sports across different publications, beats, and regions.
To find reporters who match your specific sports company, use HeyJared's Sports-powered search. Simply describe your startup and what you're building, and we'll match you with the most relevant Sports reporters based on their recent coverage, beat alignment, and expertise.
Pro Tip
Sports reporters are particularly interested in:
- •Novel applications of sports in specific industries
- •Technical breakthroughs and research developments
- •sports ethics, safety, and regulatory developments
- •Real-world impact and measurable results
Ready to Pitch Sports reporters?
HeyJared helps sports companys find the right reporters, craft compelling pitches, and build lasting media relationships. Our Sports-powered platform matches you with journalists who actually cover your space.
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