The saas industry is evolving rapidly, and the journalists covering this transformation are some of the most important voices in tech media. These reporters don't just write about saas—they shape how the world understands it.
Based on our proprietary database tracking 50,000+ reporters and millions of stories, we've identified the Top 10 Tech Reporters for Startups (2026). These journalists are actively covering saas—and they're the ones who can help your saas company get the coverage it deserves.
Each reporter profile includes their publication, contact information, beat details, and insights on what types of stories they're most likely to cover. Use this guide to find the right journalists for your saas company pitch.
Top 10 Tech Reporters for Startups (2026)
Activity Stats
- •Total Stories: 217
- •Stories (30 days): 22
- •Avg per week: 4.2
Sections & Profile
- •Sections: SaaS, Apps, Crypto, Enterprise, Fintech
- View full profile on HeyJared
Julie Bort is a journalist covering startups, venture capital, and technology. Her reporting frequently highlights trends in the startup ecosystem, with a focus on topics like saas,
Why they matter: Top SaaS reporter with 217 total stories
Best for: SaaS startups, saas news, industry developments
Activity Stats
- •Total Stories: 217
- •Stories (30 days): 14
- •Avg per week: 4.2
Sections & Profile
- •Sections: Government & Policy, Biotech & Health, Fundraising, Media & Entertainment, Enterprise
- View full profile on HeyJared
Rebecca Szkutak covers topics related to startups, venture capital, technology, and secondary markets. She frequently writes about funding rounds, innovative tech solutions, and the intersection of SaaS
Why they matter: Top SaaS reporter with 217 total stories
Best for: SaaS startups, saas news, industry developments
Activity Stats
- •Total Stories: 85
- •Stories (30 days): 4
- •Avg per week: 1.6
Sections & Profile
- •Sections: Space, Startups, Government & Policy, Fundraising, Fintech
- View full profile on HeyJared
**Anna Heim** **Current Beat and Desk:** Covers startups, venture capital, and technology. **Topics They Frequently Cover:** Fundraising, mergers and acquisitions (M&As), saas
Why they matter: Top SaaS reporter with 85 total stories
Best for: SaaS startups, saas news, industry developments
Activity Stats
- •Total Stories: 159
- •Stories (30 days): 10
- •Avg per week: 3
Sections & Profile
- •Sections: SaaS, Fintech, Startups, Media & Entertainment, Apps
- View full profile on HeyJared
**Dominic-Madori Davis** **Current Beat and Desk:** Covers startups, venture capital, and entrepreneurship. **Topics Frequently Covered:** Focuses on trends in investing, workplace culture, diver
Why they matter: Top SaaS reporter with 159 total stories
Best for: SaaS startups, saas news, industry developments
Activity Stats
- •Total Stories: 159
- •Stories (30 days): 17
- •Avg per week: 3
Sections & Profile
- •Sections: SaaS, Biotech & Health, Crypto, Enterprise, Fintech
- View full profile on HeyJared
**Marina Temkin** **Current Beat and Desk:** Covers venture capital, startups, and investment trends. **Topics Frequently Covered:** Focuses on fundraising activities, emerging technologies, and
Why they matter: Top SaaS reporter with 159 total stories
Best for: SaaS startups, saas news, industry developments
Activity Stats
- •Total Stories: 146
- •Stories (30 days): 23
- •Avg per week: 2.8
Sections & Profile
- •Sections: SaaS, Apps, Biotech & Health, Climate, Commerce
- View full profile on HeyJared
Connie Loizos is a journalist covering technology, startups, and venture capital. She frequently writes about industry events, company leadership changes, and broader market trends. Companies mentione
Why they matter: Top SaaS reporter with 146 total stories
Best for: SaaS startups, saas news, industry developments
Activity Stats
- •Total Stories: 20
- •Stories (30 days): 5
- •Avg per week: 0.4
Sections & Profile
- •Sections: Startups, saas, Social Media
- View full profile on HeyJared
Peter Cowan is a journalist whose specific beat, desk, and publishing cadence are not detailed in the input. No topics, companies, or individuals are mentioned, and no notable outlets are specified.
Why they matter: Top SaaS reporter with 20 total stories
Best for: SaaS startups, saas news, industry developments
Activity Stats
- •Total Stories: 12
- •Stories (30 days): 1
- •Avg per week: 0.2
Sections & Profile
- •Sections: SaaS, Startups, Technology
- View full profile on HeyJared
Cindy Zackney appears to cover technology and innovation, with a focus on startups, corporate partnerships, and industry events. She frequently writes about major tech conferences such as VivaTech and
Why they matter: Top SaaS reporter with 12 total stories
Best for: SaaS startups, saas news, industry developments
Activity Stats
- •Total Stories: 61
- •Stories (30 days): 25
- •Avg per week: 1.2
Sections & Profile
- •Sections: Amazon, saas, Podcasts, Tech
- View full profile on HeyJared
Todd Bishop is a journalist currently covering technology and business. He frequently writes about topics such as tech industry trends, company strategies, and innovation. Companies mentioned in his c
Why they matter: Top SaaS reporter with 61 total stories
Best for: SaaS startups, saas news, industry developments
Activity Stats
- •Total Stories: 3
- •Avg per week: 0.1
Sections & Profile
- •Sections: Technology
- View full profile on HeyJared
Richard Smith covers the Technology section, frequently reporting on events and developments related to TechCrunch Disrupt. His articles focus on topics such as Startup Battlefield judges, the SaaS St
Why they matter: Top SaaS reporter with 3 total stories
Best for: SaaS startups, saas news, industry developments
How to Pitch SaaS reporters
Pitching SaaS reporters requires a different approach than traditional PR. These journalists are inundated with saas pitches, so you need to stand out with:
- •Concrete use cases: Don't just say you're in saas—show how you solve real problems
- •Technical depth: SaaS reporters appreciate technical accuracy and understand the nuances
- •Industry context: Explain how your saas company fits into broader industry trends
- •Exclusive angles: SaaS reporters value exclusive access to new developments and insights
- •Founder expertise: Be ready to discuss the details—SaaS reporters will ask
Finding More SaaS reporters
This list represents the Top 10 Tech Reporters for Startups (2026) by activity and influence, but there are thousands more journalists covering saas across different publications, beats, and regions.
To find reporters who match your specific saas company, use HeyJared's SaaS-powered search. Simply describe your startup and what you're building, and we'll match you with the most relevant SaaS reporters based on their recent coverage, beat alignment, and expertise.
Pro Tip
SaaS reporters are particularly interested in:
- •Novel applications of saas in specific industries
- •Technical breakthroughs and research developments
- •saas ethics, safety, and regulatory developments
- •Real-world impact and measurable results
Ready to Pitch SaaS reporters?
HeyJared helps saas companys find the right reporters, craft compelling pitches, and build lasting media relationships. Our SaaS-powered platform matches you with journalists who actually cover your space.
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