The retail industry is evolving rapidly, and the journalists covering this transformation are some of the most important voices in tech media. These reporters don't just write about retail—they shape how the world understands it.
Based on our proprietary database tracking 50,000+ reporters and millions of stories, we've identified the Top 10 Tech Reporters for Startups (2026). These journalists are actively covering retail—and they're the ones who can help your retail company get the coverage it deserves.
Each reporter profile includes their publication, contact information, beat details, and insights on what types of stories they're most likely to cover. Use this guide to find the right journalists for your retail company pitch.
Top 10 Tech Reporters for Startups (2026)
Activity Stats
- •Total Stories: 17
- •Stories (30 days): 2
- •Avg per week: 0.3
Sections & Profile
- •Sections: Business Day, Style, U.S.
- View full profile on HeyJared
Jordyn Holman is a journalist covering retail, business, and economic topics. She frequently writes about major retailers, consumer trends, and workforce management. Companies mentioned in her work in
Why they matter: Top Retail reporter with 17 total stories
Best for: Retail startups, retail news, industry developments
Activity Stats
- •Total Stories: 145
- •Stories (30 days): 49
- •Avg per week: 2.8
Sections & Profile
- •Sections: Retail & retail, Consumer Trends, Customer Experience, Digital Commerce, Experiential Retail
- View full profile on HeyJared
Adam Blair is a journalist whose current beat and desk are not specified in the input. No specific topics, companies, or individuals are mentioned. The tone, sentiment of coverage, notable outlets, an
Why they matter: Top Retail reporter with 145 total stories
Best for: Retail startups, retail news, industry developments
Activity Stats
- •Total Stories: 22
- •Stories (30 days): 9
- •Avg per week: 0.4
Sections & Profile
- •Sections: PUCK, FASHION
- View full profile on HeyJared
No information provided about Sarah Shapiro's current beat, topics covered, companies, people mentioned, tone of coverage, outlets, or publishing cadence.
Why they matter: Top Retail reporter with 22 total stories
Best for: Retail startups, retail news, industry developments
Activity Stats
- •Total Stories: 58
- •Stories (30 days): 19
- •Avg per week: 1.1
Sections & Profile
- •Sections: Retail & retail, Consumer Trends, Customer Experience, Digital Commerce, Digital Marketing
- View full profile on HeyJared
Nicole Silberstein is a journalist covering topics related to retail and e-commerce. Her reporting frequently explores trends, strategies, and innovations within the retail industry. Companies mention
Why they matter: Top Retail reporter with 58 total stories
Best for: Retail startups, retail news, industry developments
Activity Stats
- •Total Stories: 6
- •Stories (30 days): 2
- •Avg per week: 0.1
Sections & Profile
- •Sections: Executive Insights, commerce, Development
- View full profile on HeyJared
No specific information about Diana Firtea's current beat, desk, topics covered, companies, people mentioned, tone, outlets, or publishing cadence was provided in the input.
Why they matter: Top Retail reporter with 6 total stories
Best for: Retail startups, retail news, industry developments
Activity Stats
- •Total Stories: 58
- •Stories (30 days): 17
- •Avg per week: 1.1
Sections & Profile
- •Sections: Fashion Scoops, Markets, Retail
- View full profile on HeyJared
Lisa Lockwood is a journalist whose specific beat and desk are not detailed in the input. No topics, companies, or individuals are mentioned, and no tone, sentiment, or publishing cadence is provided.
Why they matter: Top Retail reporter with 58 total stories
Best for: Retail startups, retail news, industry developments
Activity Stats
- •Total Stories: 4
- •Stories (30 days): 3
- •Avg per week: 0.1
Sections & Profile
- •Sections: agriculture, arts, commerce, consumer, enterprise
- View full profile on HeyJared
Gabriela Barkho is a journalist who covers topics related to technology, business, and consumer trends. Her reporting often focuses on companies such as Amazon, Walmart, and Target. She has written ab
Why they matter: Top Retail reporter with 4 total stories
Best for: Retail startups, retail news, industry developments
Activity Stats
- •Total Stories: 3
- •Stories (30 days): 1
- •Avg per week: 0.1
Sections & Profile
- •Sections:
- View full profile on HeyJared
Melissa Daniels is a journalist whose current beat and desk are not specified in the input. No specific topics, companies, people, tone, sentiment, outlets, or publishing cadence are mentioned.
Why they matter: Top Retail reporter with 3 total stories
Best for: Retail startups, retail news, industry developments
Activity Stats
- •Total Stories: 10
- •Stories (30 days): 1
- •Avg per week: 0.2
Sections & Profile
- •Sections: Companies, Fashion, Retail
- View full profile on HeyJared
Maliha Shoaib's current beat, topics, companies, people, tone, outlets, and publishing cadence are not specified in the input.
Why they matter: Top Retail reporter with 10 total stories
Best for: Retail startups, retail news, industry developments
Activity Stats
- •Total Stories: 37
- •Stories (30 days): 4
- •Avg per week: 0.7
Sections & Profile
- •Sections: Fashion Business
- View full profile on HeyJared
No specific details about Sandra Halliday's current beat, desk, topics, companies, people, tone, outlets, or publishing cadence were provided in the input.
Why they matter: Top Retail reporter with 37 total stories
Best for: Retail startups, retail news, industry developments
How to Pitch Retail reporters
Pitching Retail reporters requires a different approach than traditional PR. These journalists are inundated with retail pitches, so you need to stand out with:
- •Concrete use cases: Don't just say you're in retail—show how you solve real problems
- •Technical depth: Retail reporters appreciate technical accuracy and understand the nuances
- •Industry context: Explain how your retail company fits into broader industry trends
- •Exclusive angles: Retail reporters value exclusive access to new developments and insights
- •Founder expertise: Be ready to discuss the details—Retail reporters will ask
Finding More Retail reporters
This list represents the Top 10 Tech Reporters for Startups (2026) by activity and influence, but there are thousands more journalists covering retail across different publications, beats, and regions.
To find reporters who match your specific retail company, use HeyJared's Retail-powered search. Simply describe your startup and what you're building, and we'll match you with the most relevant Retail reporters based on their recent coverage, beat alignment, and expertise.
Pro Tip
Retail reporters are particularly interested in:
- •Novel applications of retail in specific industries
- •Technical breakthroughs and research developments
- •retail ethics, safety, and regulatory developments
- •Real-world impact and measurable results
Ready to Pitch Retail reporters?
HeyJared helps retail companys find the right reporters, craft compelling pitches, and build lasting media relationships. Our Retail-powered platform matches you with journalists who actually cover your space.
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