The fashion industry is evolving rapidly, and the journalists covering this transformation are some of the most important voices in tech media. These reporters don't just write about fashion—they shape how the world understands it.
Based on our proprietary database tracking 50,000+ reporters and millions of stories, we've identified the Top 10 Tech Reporters for Startups (2026). These journalists are actively covering fashion—and they're the ones who can help your fashion company get the coverage it deserves.
Each reporter profile includes their publication, contact information, beat details, and insights on what types of stories they're most likely to cover. Use this guide to find the right journalists for your fashion company pitch.
Top 10 Tech Reporters for Startups (2026)
Activity Stats
- •Total Stories: 86
- •Stories (30 days): 4
- •Avg per week: 1.6
Sections & Profile
- •Sections: Podcasts, Style, Fashion & Style, World
- View full profile on HeyJared
Vanessa Friedman is a journalist who frequently covers fashion, style, and cultural trends. Her work explores topics such as personal wardrobe choices, political branding through clothing, and the leg
Why they matter: Top Fashion reporter with 86 total stories
Best for: Fashion startups, fashion news, industry developments
Activity Stats
- •Total Stories: 12
- •Stories (30 days): 1
- •Avg per week: 0.2
Sections & Profile
- •Sections: Fashion
- View full profile on HeyJared
Lucy Maguire is a journalist whose current beat and desk are not specified in the input. No topics, companies, people, tone, outlets, or publishing cadence are mentioned.
Why they matter: Top Fashion reporter with 12 total stories
Best for: Fashion startups, fashion news, industry developments
Activity Stats
- •Total Stories: 35
- •Stories (30 days): 1
- •Avg per week: 0.7
Sections & Profile
- •Sections: Style
- View full profile on HeyJared
Simbarashe Cha covers fashion and style, focusing on personal expression through clothing and accessories. Topics frequently include trends, color palettes, patterns, and unique styling choices. Sampl
Why they matter: Top Fashion reporter with 35 total stories
Best for: Fashion startups, fashion news, industry developments
Activity Stats
- •Total Stories: 6
- •Stories (30 days): 1
- •Avg per week: 0.1
Sections & Profile
- •Sections: Technology
- View full profile on HeyJared
No information provided about Amy O’Brien’s current beat, topics covered, companies, people mentioned, tone of coverage, outlets, or publishing cadence.
Why they matter: Top Fashion reporter with 6 total stories
Best for: Fashion startups, fashion news, industry developments
Activity Stats
- •Total Stories: 10
- •Stories (30 days): 1
- •Avg per week: 0.2
Sections & Profile
- •Sections: Companies, Fashion, Retail
- View full profile on HeyJared
Maliha Shoaib's current beat, topics, companies, people, tone, outlets, and publishing cadence are not specified in the input.
Why they matter: Top Fashion reporter with 10 total stories
Best for: Fashion startups, fashion news, industry developments
Activity Stats
- •Total Stories: 13
- •Stories (30 days): 1
- •Avg per week: 0.2
Sections & Profile
- •Sections: Business, Fashion, Lifestyle
- View full profile on HeyJared
**Chloe Mac Donnell** **Current Beat and Desk:** Fashion and lifestyle reporting. **Topics Frequently Covered:** Luxury fashion, celebrity style, accessories, cultural analysis of fashion trends,
Why they matter: Top Fashion reporter with 13 total stories
Best for: Fashion startups, fashion news, industry developments
Activity Stats
- •Total Stories: 8
- •Stories (30 days): 5
- •Avg per week: 0.1
Sections & Profile
- •Sections: fashion, arts, climate, commerce, consumer
- View full profile on HeyJared
No information provided about Sheena Butler's current beat, topics covered, companies or people mentioned, tone of coverage, outlets, or publishing cadence.
Why they matter: Top Fashion reporter with 8 total stories
Best for: Fashion startups, fashion news, industry developments
Activity Stats
- •Total Stories: 7
- •Stories (30 days): 1
- •Avg per week: 0.1
Sections & Profile
- •Sections: Fashion
- View full profile on HeyJared
Tim Blanks is a journalist currently covering topics related to fashion and design. He frequently writes about trends, industry developments, and cultural influences within the fashion sector. No spec
Why they matter: Top Fashion reporter with 7 total stories
Best for: Fashion startups, fashion news, industry developments
Activity Stats
- •Total Stories: 19
- •Stories (30 days): 7
- •Avg per week: 0.4
Sections & Profile
- •Sections: Runway
- View full profile on HeyJared
No specific information about Laia Garcia's current beat, desk, topics covered, companies, people mentioned, tone of coverage, notable outlets, or publishing cadence is provided in the input.
Why they matter: Top Fashion reporter with 19 total stories
Best for: Fashion startups, fashion news, industry developments
Activity Stats
- •Total Stories: 4
- •Stories (30 days): 1
- •Avg per week: 0.1
Sections & Profile
- •Sections: Fashion
- View full profile on HeyJared
No specific information about the reporter's beat, topics, companies, people, tone, or publishing cadence was provided in the input.
Why they matter: Top Fashion reporter with 4 total stories
Best for: Fashion startups, fashion news, industry developments
How to Pitch Fashion reporters
Pitching Fashion reporters requires a different approach than traditional PR. These journalists are inundated with fashion pitches, so you need to stand out with:
- •Concrete use cases: Don't just say you're in fashion—show how you solve real problems
- •Technical depth: Fashion reporters appreciate technical accuracy and understand the nuances
- •Industry context: Explain how your fashion company fits into broader industry trends
- •Exclusive angles: Fashion reporters value exclusive access to new developments and insights
- •Founder expertise: Be ready to discuss the details—Fashion reporters will ask
Finding More Fashion reporters
This list represents the Top 10 Tech Reporters for Startups (2026) by activity and influence, but there are thousands more journalists covering fashion across different publications, beats, and regions.
To find reporters who match your specific fashion company, use HeyJared's Fashion-powered search. Simply describe your startup and what you're building, and we'll match you with the most relevant Fashion reporters based on their recent coverage, beat alignment, and expertise.
Pro Tip
Fashion reporters are particularly interested in:
- •Novel applications of fashion in specific industries
- •Technical breakthroughs and research developments
- •fashion ethics, safety, and regulatory developments
- •Real-world impact and measurable results
Ready to Pitch Fashion reporters?
HeyJared helps fashion companys find the right reporters, craft compelling pitches, and build lasting media relationships. Our Fashion-powered platform matches you with journalists who actually cover your space.
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