The e-commerce industry is evolving rapidly, and the journalists covering this transformation are some of the most important voices in tech media. These reporters don't just write about e-commerce—they shape how the world understands it.
Based on our proprietary database tracking 50,000+ reporters and millions of stories, we've identified the Top 10 Tech Reporters for Startups (2026). These journalists are actively covering e-commerce—and they're the ones who can help your e-commerce company get the coverage it deserves.
Each reporter profile includes their publication, contact information, beat details, and insights on what types of stories they're most likely to cover. Use this guide to find the right journalists for your e-commerce company pitch.
Top 10 Tech Reporters for Startups (2026)
Activity Stats
- •Total Stories: 58
- •Stories (30 days): 19
- •Avg per week: 1.1
Sections & Profile
- •Sections: E-commerce & e-commerce, Consumer Trends, Customer Experience, Digital Commerce, Digital Marketing
- View full profile on HeyJared
Nicole Silberstein is a journalist covering topics related to retail and e-commerce. Her reporting frequently explores trends, strategies, and innovations within the retail industry. Companies mention
Why they matter: Top E-commerce reporter with 58 total stories
Best for: E-commerce startups, e-commerce news, industry developments
Activity Stats
- •Total Stories: 17
- •Stories (30 days): 2
- •Avg per week: 0.3
Sections & Profile
- •Sections: Business Day, Style, U.S.
- View full profile on HeyJared
Jordyn Holman is a journalist covering retail, business, and economic topics. She frequently writes about major retailers, consumer trends, and workforce management. Companies mentioned in her work in
Why they matter: Top E-commerce reporter with 17 total stories
Best for: E-commerce startups, e-commerce news, industry developments
Activity Stats
- •Total Stories: 28
- •Stories (30 days): 8
- •Avg per week: 0.5
Sections & Profile
- •Sections: Code, Content Marketing, Cross-border Selling, Email & Text Marketing, Fraud Prevention
- View full profile on HeyJared
Armando Roggio is a journalist whose current beat or desk is not specified in the input. The topics, companies, and individuals he frequently covers are not mentioned. The tone or sentiment of his cov
Why they matter: Top E-commerce reporter with 28 total stories
Best for: E-commerce startups, e-commerce news, industry developments
Activity Stats
- •Total Stories: 145
- •Stories (30 days): 49
- •Avg per week: 2.8
Sections & Profile
- •Sections: E-commerce & e-commerce, Consumer Trends, Customer Experience, Digital Commerce, Experiential Retail
- View full profile on HeyJared
Adam Blair is a journalist whose current beat and desk are not specified in the input. No specific topics, companies, or individuals are mentioned. The tone, sentiment of coverage, notable outlets, an
Why they matter: Top E-commerce reporter with 145 total stories
Best for: E-commerce startups, e-commerce news, industry developments
Activity Stats
- •Total Stories: 92
- •Stories (30 days): 39
- •Avg per week: 1.8
Sections & Profile
- •Sections: Brands, Marketing, Selling
- View full profile on HeyJared
Amanda Vlietstra is a journalist whose current beat, desk, and specific topics of focus are not provided in the input. No companies, people, or notable outlets are mentioned. The publishing cadence an
Why they matter: Top E-commerce reporter with 92 total stories
Best for: E-commerce startups, e-commerce news, industry developments
Activity Stats
- •Total Stories: 8
- •Stories (30 days): 2
- •Avg per week: 0.1
Sections & Profile
- •Sections: e-commerce, enterprise
- View full profile on HeyJared
Scott Shuey is a journalist whose specific beat, desk, and publishing cadence are not detailed in the input. No topics, companies, people, or outlets are mentioned. Tone or sentiment of coverage is no
Why they matter: Top E-commerce reporter with 8 total stories
Best for: E-commerce startups, e-commerce news, industry developments
Activity Stats
- •Total Stories: 6
- •Stories (30 days): 2
- •Avg per week: 0.1
Sections & Profile
- •Sections: Executive Insights, commerce, Development
- View full profile on HeyJared
No specific information about Diana Firtea's current beat, desk, topics covered, companies, people mentioned, tone, outlets, or publishing cadence was provided in the input.
Why they matter: Top E-commerce reporter with 6 total stories
Best for: E-commerce startups, e-commerce news, industry developments
Activity Stats
- •Total Stories: 16
- •Stories (30 days): 4
- •Avg per week: 0.3
Sections & Profile
- •Sections: Advertising, Media
- View full profile on HeyJared
Ryan Joe is a journalist whose current beat or desk is not specified in the input. No specific topics, companies, or individuals are mentioned in the input. The tone, sentiment of coverage, notable ou
Why they matter: Top E-commerce reporter with 16 total stories
Best for: E-commerce startups, e-commerce news, industry developments
Activity Stats
- •Total Stories: 9
- •Stories (30 days): 2
- •Avg per week: 0.2
Sections & Profile
- •Sections: Retail Media
- View full profile on HeyJared
No specific information about Colin Lewis's current beat, desk, topics, companies, people, tone, outlets, or publishing cadence is provided in the input.
Why they matter: Top E-commerce reporter with 9 total stories
Best for: E-commerce startups, e-commerce news, industry developments
Activity Stats
- •Total Stories: 15
- •Stories (30 days): 4
- •Avg per week: 0.3
Sections & Profile
- •Sections: Platforms & Apps
- View full profile on HeyJared
Sig Ueland is a reporter whose specific beat and desk are not detailed in the input. There is no information provided about the topics they frequently cover, companies or people mentioned in their rep
Why they matter: Top E-commerce reporter with 15 total stories
Best for: E-commerce startups, e-commerce news, industry developments
How to Pitch E-commerce reporters
Pitching E-commerce reporters requires a different approach than traditional PR. These journalists are inundated with e-commerce pitches, so you need to stand out with:
- •Concrete use cases: Don't just say you're in e-commerce—show how you solve real problems
- •Technical depth: E-commerce reporters appreciate technical accuracy and understand the nuances
- •Industry context: Explain how your e-commerce company fits into broader industry trends
- •Exclusive angles: E-commerce reporters value exclusive access to new developments and insights
- •Founder expertise: Be ready to discuss the details—E-commerce reporters will ask
Finding More E-commerce reporters
This list represents the Top 10 Tech Reporters for Startups (2026) by activity and influence, but there are thousands more journalists covering e-commerce across different publications, beats, and regions.
To find reporters who match your specific e-commerce company, use HeyJared's E-commerce-powered search. Simply describe your startup and what you're building, and we'll match you with the most relevant E-commerce reporters based on their recent coverage, beat alignment, and expertise.
Pro Tip
E-commerce reporters are particularly interested in:
- •Novel applications of e-commerce in specific industries
- •Technical breakthroughs and research developments
- •e-commerce ethics, safety, and regulatory developments
- •Real-world impact and measurable results
Ready to Pitch E-commerce reporters?
HeyJared helps e-commerce companys find the right reporters, craft compelling pitches, and build lasting media relationships. Our E-commerce-powered platform matches you with journalists who actually cover your space.
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