The best PR opportunities often come from timely commentary on breaking news. HeyJared's Explore page shows you trending stories from the last 3 days, helping you spot opportunities to provide expert insights while journalists are actively covering topics.
What is the Explore Page?
The Explore page (also called Discover) displays trending stories with real-time analytics including coverage statistics, top outlets, top reporters, and momentum scores. It's your window into what's happening right now in the media landscape.
Why Timing Matters
The news cycle moves fast. Stories that are trending today may be old news tomorrow. The Explore page helps you:
- •Spot stories as they break, not days later
- •Identify when multiple outlets are covering the same topic
- •Find opportunities to provide expert commentary while journalists are actively seeking sources
- •Understand coverage patterns before crafting your pitch
How to Find Commentary Opportunities
1. Look for Rising Stories
Stories with high trending scores and growing momentum indicate active coverage. These are prime opportunities for timely commentary.
2. Check Coverage Breadth
Stories covered by 5+ outlets show broad interest. This means multiple journalists are actively working on the topic and may be looking for additional sources or perspectives.
3. Use AskJared for Insights
Click on any trending story and use AskJared to understand:
- •What angles are already being covered
- •Which reporters are leading coverage
- •What perspectives might be missing
- •How the story is evolving
4. Match Your Expertise
Look for stories where your company's expertise can add unique value. The best commentary opportunities are when you can provide:
- •Data or metrics that support or contradict the narrative
- •Solutions to problems mentioned in coverage
- •Contrarian perspectives backed by experience
- •Real-world examples from your industry
Best Practices
Check Regularly
Visit the Explore page daily, especially in the morning. Breaking news often happens overnight, and early morning is when many journalists start their day.
Move Fast
The best commentary opportunities are in the first 24-48 hours. After that, the story may have moved on or all angles may be covered.
Be Genuinely Helpful
The best commentary adds real value. Don't force connections that don't exist. Focus on stories where you can genuinely contribute insights.
Real-World Example
A fintech startup monitoring the Explore page sees a trending story about banking sector concerns. They:
- 1Click the story to see analytics showing 8 outlets covering it
- 2Use AskJared to understand the main angles and identify top reporters
- 3Realize their AI mortgage platform has data showing increased applications despite the concerns
- 4Craft a pitch positioning their solution as thriving during uncertainty
- 5Get featured in follow-up stories about "fintech solutions during banking uncertainty"
Conclusion
The Explore page transforms reactive PR into proactive opportunity capture. By monitoring trending stories and providing timely, valuable commentary, you can get coverage while journalists are actively working on stories. Whether you're a founder, enterprise team, or PR agency, the Explore page helps you stay ahead of the news cycle.
Start Exploring Today
Visit the Explore page to see what's trending right now and identify your next commentary opportunity.
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