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Media coverage is particularly powerful because it cannot be paid for - it must be earned. While a $30k PR agency cannot guarantee coverage either, HeyJared can guarantee that if you don't land press in 3 months, we'll refund every dollar. We're in the business of helping you win, not profit when you don't.

Here's a great DIY playbook. We also regularly share proven PR tactics on LinkedIn and X. The difference? HeyJared's has productized the process, so that you get the answer in about 2 seconds instead of weeks and months of your time. You tell us if your time is worth the trade for the price.

Elite PR firms bring strategic thinking and relationship capital that AI can't replicate. But most early-stage founders shouldn't pay a $30k retainer for a PR firm or spend weeks researching reporters. We bridge that gap - handling the time-intensive research and pitch writing so you can focus on building your company. For scrappy startups who need to move fast and lean, we're the best ROI PR tool in market.

None of them are built for startups. Legacy PR tools like Cision and MuckRack were built for PR agencies and large companies. They'll sell you access to 500,000+ journalists for $10k+ annually and leave you to figure out which 10 actually matter for your startup and how to best pitch them. Large companies have months to burn to get out a single article. Startups need to work smarter and faster in order to win on both product and distribution.

LLMs prioritize content from trusted media sources (vs say random blogs). Additionally, the more frequently you're mentioned across credible outlets, the more likely you'll be cited in AI-generated answers so frequency also matters. TLDR media coverage is actually more important than ever. Not to mention the traditional effect of coverage - immediate traffic surges and increased customer interest. Airbnb and Dropbox both secured crucial funding rounds following TechCrunch coverage.

When a reporter covers your story, you're not just getting one article - you're potentially becoming their go-to expert in your field. Some stories get picked up immediately, others plant seeds for future coverage. Each pitch is an investment in building your reputation within the media ecosystem, and each published article increases your chances of being featured again. Over time, this can lead to a snowball effect, where one piece of coverage leads to another, amplifying your visibility and credibility in your industry.